Put the word “recommendation” on your list of words to eliminate. A recommendation sounds optional. Like a suggestion they can think about… or ignore. You’re not there to recommend. You’re there to lead. When you say “my recommendation is…” you hand the power back to the client and invite hesitation. When you speak with certainty, people feel safe moving forward. Language sets the frame. Authority closes. Stop recommending. Start directing. #SalesLanguage #AuthoritySelling #WordsMatter #LeadTheC
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Put the word “recommendation” on your list of words to eliminate. A recommendation sounds optional. Like a suggestion they can think about… or ignore. You’re not there to recommend. You’re there to lead. When you say “my recommendation is…” you hand the power back to the client and invite hesitation. When you speak with certainty, people feel safe moving forward. Language sets the frame. Authority closes. Stop recommending. Start directing. #SalesLanguage #AuthoritySelling #WordsMatter #LeadTheC
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