Product & Service Life Cycles: Definition, Stages & Management
3:46
Study.com
Product & Service Life Cycles: Definition, Stages & Management
In business, products and services experience a life cycle characterized by four stages. Explore the definition, stages, and management of product and service life cycles, including introduction, growth, maturity, and decline. Recognize how businesses use information about this life cycle to focus their marketing programs.
93K viewsFeb 13, 2017
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