Media in Canada
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Media in Canada
CDIC integrates insurance messaging into popular Canadian shows. A 360-degree media strategy has been designed to raise awareness around financial literacy and economic well-being. By Patti Summerfield. 4 hours ago.
How Canadians are getting their news without Meta
May 16, 2024 · The research found that more than a third of online Canadians (35%), mainly those 18 to 34, feel they will consume less Canadian news as a result of the Meta ban. Women (39%) are more likely to feel this way than men (31%). The Meta ban did impact usage of Facebook in particular for news, which was cut nearly in half from Spring 2023 (29%) to ...
How will media be redefined in 2022? - Media in Canada
December 21, 2021. The end of another year inevitably means beginning to look ahead to what 2022 will throw at the industry, both in terms of challenges and opportunities. Some media leaders that make up the board and membership of the CMDC are choosing to look on the brighter side, and below, they offer their perspectives on how the role of ...
Media in Canada
Place Exchange expands PerView measurement solution to Canada. PerView measures reach, frequency and hourly impressions across all out-of-home formats. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
News - Media in Canada
CDIC integrates insurance messaging into popular Canadian shows. A 360-degree media strategy has been designed to raise awareness around financial literacy and economic well-being. By Patti Summerfield. 4 days ago.
By The Numbers: Canada’s ad market officially recovered
Nov 1, 2021 · TV has exceeded pre-pandemic levels – Q3 was the first quarter where every month saw growth versus 2019. In Q4 of 2020, Canada crossed a 60% digital share. And that was the highest we’d ever seen. Currently for Q3, it’s sitting around 57%. That, combined with the 34% ad spend we’re seeing for TV – those two channels make up 90 cents ...
Top Stories - Media in Canada
Media In Canada - keeping media and marketing execs up to speed on the Canadian media scene
How the pandemic has continued to impact media consumption: study
Feb 18, 2021 · Vividata has released its latest winter study on Canadian media habits, and despite the “new normal” settling in, the effects of the pandemic loom large. Between both print and digital, 75% of adults consume content from a newspaper in a given week. Smartphone consumption, in particular has gone up, doubling in the past five years, from 17% ...
Most-read of 2021: Media Companies - Media in Canada
Dec 21, 2021 · Rogers Sports & Media enters OOH by acquiring Rouge Media Group. While 2021 will likely be remembered for some other key events at Rogers, the company attempted to start the year on the right foot with an entry into a whole new media realm. The company’s Sports & Media arm acquired Rogue Media Group, along with its staff and network of 2,600 ...