Our brands | Who we are | Home - bp
Today, its service stations and retail spaces are sleek and well equipped – fulfilling the Aral slogan, ‘Alles super’ (‘Everything’s super’). In Germany, Aral is designated a superbrand and consistently wins awards as Germany’s most trusted fuel.
Our beliefs and code of conduct | Who we are | Home - bp
bp’s code of conduct is our guide to doing the right thing. It’s at the foundation of ‘Who we are’ and everything we do at bp – from the boardroom to the front line – and highlights our absolute commitment to safety, ethics, compliance and speaking up.
Who we are | Home - bp
‘Who we are’ defines what we stand for at bp, building on our best qualities and those things that are most important to us. It comprises three simple beliefs that can inspire each of us at bp to be our best every day
BP - Wikipedia
BP introduced a new corporate slogan – "Beyond Petroleum" along with a $200M advertising and marketing campaign. [306] [307] According to the company, the new slogan represented their focus on meeting the growing demand for fossil fuels, manufacturing and delivering more advanced products, and to enable transitioning to a lower carbon footprint.
After Abandoned ‘Beyond Petroleum’ Re-brand, BP’s New ...
Aug 4, 2020 · “We need to go beyond petroleum.” Just shy of 20 years ago, the oil giant BP infamously re-branded itself from “British Petroleum” to “beyond petroleum,” pledging to hold emissions constant and...
BP and Its Evolving Brand Purpose - History Factory
Feb 22, 2018 · So when BP declared that it was Beyond Petroleum, the slogan never really rang true, despite a $200 million public relations and advertising campaign with a new green and yellow sunburst logo. BP’s investments told a different story.
BP Slogan - BP Tagline - Logo - Founders - Brands : List of ...
BP Slogan – BP Tagline – Logo – Founders – Brands : List of Slogans. BP plc (formerly The British Petroleum Company plc and BP Amoco plc) is a British multinational oil and gas company headquartered in London, England. It is one of the world’s seven oil and gas “supermajors”.
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