Former president Donald Trump headlined an online event Monday unveiling a new cryptocurrency business with ties to his family, capitalizing on his third run for the White House to promote his business interests.

Republican presidential nominee Donald Trump has launched his family’s cryptocurrency venture, World Liberty Financial, with an interview on the X social media platform.

Donald Trump announced the creation of a new family cryptocurrency business that--for now--is getting more attention for potential conflicts of interest than the startup's operating details.