News

Retail media is the new battleground for attribution
This piece will examine key trends in retail media spending and offer strategies to help brands optimize their investments As ...
ChatGPT just became a shopfront. Is your brand even showing up?
OpenAI just made a move that changes the game for brand discovery, again. Iris’s Jill Smith explores a world of possibilities ...
Upfront déjà vu: Disney and NBC pitch the same joke – twice
Despite Jimmy Kimmel making the same gag that Seth Meyers had made 24 hours earlier at NBCUniversal Upfront, Disney’s Upfront ...
The ad industry shouldn’t need Steve Hudson, our Delia Smith
The ad industry has forgotten its purpose and how to deliver it. Paul Burke believes we need more people like Steve Hudson to ...
LTK’s Creator Upfronts: not gatecrashers, but strategic augmentors of the media industry
At its first-ever Creator Upfronts in New York, LTK didn’t storm the gates of traditional media. It didn’t have to. Instead, ...
Mr Bingo on why artists shouldn’t be ‘ashamed or embarrassed’ about marketing
The illustrator-turned-artist famously stopped working with commercial brands 15 years ago. Since then, he’s funded a ‘Hate ...
Why every indie agency needs to define what it stands for
It’s disheartening to see so many brilliant, smaller indie agencies skip over defining their values or mission statement ...
In sports marketing, it’s important to remember the difference between hype and fandom
Brands are going all in on hype to attract new fans. But Richard Swain of DesignStudio says the playbook only works if you ...
Dom Pérignon calls on celebrities to share journey of ‘creation,’ but will it work?
The brand has just launched a simple photographic campaign, ‘Creation,’ capturing celebrity portraits: from the acting world, ...
Why sports brands should think twice about chasing casual fans
Brands are going all in on hype to attract new fans. But Richard Swain of DesignStudio says the playbook only works if you ...
Behavioral science is a secret weapon when running public awareness campaigns
Younger audiences can be tricky to reach. Mike Sansom of Hopscotch Consulting explains how behavioral science can help to ...
HBO Max returns as Warner Bros Discovery drops the Max experiment and refocuses on quality
Warner Bros Discovery has officially admitted what many in the industry suspected from the start: HBO still matters. Just two years after the company dropped the iconic name from its streaming service ...