Poulomi Roy, CMO, Joy Personal Care divulges into the brand’s WPL partnership, campaign strategies, media mix, and building ...

Brands this year are leveraging the platform to tell stories that connect with their target audience and how female athletes ...

Button Creative will lead advertising films and branded content efforts, while EBG Films will focus on feature films and ...

The appointment reflects the brand’s focus on India and its changing consumer base, with the association set to feature in ...

Kumar earlier served as Senior Vice President for Marketing and Revenue, helped build Story TV, and led growth efforts for ...

The Qoruz report found entertainment, fashion, beauty and food creators drove most engagement, with entertainment at 24%, ...

The competition is open to creatives worldwide, with entries required to use Luma AI and the entry winning a Gold Lion at ...

The agency will manage communications for the brand as it expands its work with universities and healthcare employers to ...

Kumar will oversee marketing and brand-building activities across the brand’s product categories and will work with internal ...

Somendu Singh of CTV Scale says CTV is becoming essential in India, shifting power to premium audiences and moving brands ...

The tool helps with strategy documents, research, briefs, campaign ideas, social media plans and brand assets, to support and not replace the creative teams.

Under the deal, the agency will manage interior and exterior ads on Moove’s fleet in Mumbai, Delhi NCR, Bengaluru and ...