Google Analytics 4 is still new, and its metrics differ in many ways from Universal Analytics'. Learn 7 of the best GA4 metrics to track user behavior on your website.

What's truly motivating these younger audiences? Here are the three proven strategies for engagin millenials and gen Z. Read more about Gen Z marketing here.

Martech - Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.

An elevator pitch is a 30-second introduction to who you are, what your company does, and what makes your brand distinctive. Learn tips on crafting one.

Do you need a celebrity marketing strategy that covers all the bases? Check out MarketingProf’s top 10 tips for using a celebrity spokesperson today.

Marketing Strategy - Market segmentation and customer insights are only part of what you need to enter the competitive market. You need to take your marketing to the next level.

Marketers today use a variety of tactics to improve their customer centric approach. Apply the key 6 Cs of marketing and sales pipeline for success.

Career Development - Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Market segmentation is dividing your target audiences into smaller categories that share similar characteristics. See 6 possible categories in this infographic.

When sales improve, marketers need to prove their activity drove the lift. They must tie marketing campaigns directly to sales outcomes. Closed-loop measurement does that simply and credibly.

Learn how marketers can shift from strict planning to adaptable decision-making, ensuring growth in uncertain times.