Contributor of the Year Justin Racine on phygital shopping, AI buddies and the next big retail trends brands can’t ignore.

Looking ahead to 2025, the question of whether companies can generate a return on investment — especially in generative AI — ...

How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and ...

How CMOs can strategically leverage the right technology to encourage and drive marketing innovation and achieve their ...

AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

The biggest metric for AI ROI is productivity, said Carlos Meléndez, VP of operations at Wovenware. Meléndez said an ...

At LinkedIn, we’re always iterating and building products designed with B2B marketers in mind. We’re excited to expand the ...

Empower sales teams with Salesroom’s real-time AI coaching and Creatio’s AI-native no-code CRM to streamline workflows, boost engagement, and drive results BOSTON, MA, UNITED STATES, December 19, 2024 ...

The most impactful developments and insights into the strategies and innovations that shaped digital engagement in 2024.

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