Amazon revealed two NFL matchups set for Prime Video's 2025 schedule on Black Friday and Christmas Day during its upfront presentation in New York.

The 2025 season marks the fourth year that Amazon Prime Video will broadcast the NFL's "Thursday Night Football" games. However, this schedule includes all games played on Thursdays during the 2025 NFL season, not just those broadcast on Prime Video under the "Thursday Night Football" branding.

NBC will air the Super Bowl, while Fox has the NFC title game and CBS has the AFC title game. Networks will share wild-card and divisional-round games, and Prime Video also has one wild-card game. Playoffs are expected to begin Jan. 10, 2026, and Super Bowl LX is Feb. 8, 2026, at Levi’s Stadium in Santa Clara, Calif.

Prime Video has ordered two new sports documentaries from Skydance Sports and NFL Films, a six-part series about the New York Jets and a feature-length documentary about Hall of Fame wide receiver Terrell Owens,

Peacock continues its tour around the NFL calendar. After hosting a playoff contest and the Brazil game in 2024, they're getting into the holiday spirit with "The Peacock Holiday Exclusive" in Week 17 in 2025. The streamer will host a Saturday doubleheader after Christmas on Dec. 27, with matchups that will be chosen at a later date.

Amazon Prime Video will add NBA games to its Black Friday lineup, which also features an NFL game, as well as another Christmas matchup.

The Colorado Buffaloes head coach announced on Wednesday that a new series centered around the NFL Hall of Famer's life will be coming to the streaming platform Netflix in 2026. "Prime Time is going prime time in Netflix in 2026," Sanders said in a promotional video for the series.

Prime Video is betting that the addition of the WNBA and new ad tech can help its sports offerings stand out from linear-focused competitors.