Manchester City striker Erling Haaland is reportedly set to sign a lucrative boot deal with Nike after snubbing advances from ...

Cricket in India is more than just a sport—it’s a religion, a cultural phenomenon, and a massive economic engine. The country ...

It is also a player in track and field and some sports not traditionally known for footwear sponsorships, like auto racing. Over the last few years, Puma has reentered basketball and distance running ...

Second quarter earnings season is in full swing, and the results have been largely positive so far, with more positive ...

If you can’t make a living playing the game, then make one writing about it! Did my best to tick the first of those boxes, but it was not to be. Have been working hard at the latter for over 15 years ...