The Myrtle Beach City Council on Tuesday unanimously approved the second reading of an amended juvenile curfew ordinance in ...

The family of a Florida man who drowned while swimming off the coast in North Myrtle Beach says poor safety protocols and ...

The frozen, citrusy beach treat is a nostalgic North Myrtle Beach tradition for many, and it has a complex history. Here's ...

Two lanes of Highway 17 North in Myrtle Beach have cleared after a crash near the Coastal Grand Mall, according to the South ...

A new lawsuit filed in Horry County alleges patterns of discrimination and retaliation at a Myrtle Beach vacation timeshare ...

NORTH MYRTLE BEACH, SC (WMBF) - A new fire truck has been added in North Myrtle Beach. A dedication ceremony for the new ...

NORTH MYRTLE BEACH, SC (WMBF) -- Beginning this fall, North Myrtle Beach will require something new to be submitted with ...

North Myrtle Beach’s Chamber of Commerce recently took a boat ride with bags full of oyster shells to clean our waters, ...

Myrtle Beach-area club Capital Vacations is accused of racism, wrongful termination and retaliation by Jasmine Ray, a Black woman and former manager.

Todd Hilliard, 63, of Kernersville, was rescued from the water near 36th Avenue South in North Myrtle Beach on Friday ...

A South Carolina beach town once nicknamed “Dirty Myrtle” because of its rowdy nightclubs and strip joints has become a ...

Cavender’s Boot City’s new store in North Myrtle Beach is set to open this fall, located at 2301 Highway 17 S. Cavender's ...