The age ranges and birth years for Gen Z, Gen Alpha, and Gen Beta—along with Millennials—are getting clearer (so we can all ...

Gen Alpha doesn’t just represent a demographic change, but also a fundamental shift in consumer expectations and behaviors.

Experts predict that babies born in 2025 and later will grow up deeply integrated with AI. Many will live to see the 22nd ...

DEX is key to employee satisfaction, getting work done with less friction, and being able to enjoy a more balanced life.

Navigating the whirlwind of Gen Alpha trends can feel perplexing, but it holds the key to deeper connections with your teen.

The start of 2025 will mark the end of Generation Alpha (generally said to have started in the early 2010s) and the beginning ...

Much of the U.S. bracing for a big blast of winter — and serious cold A Mysterious Image Was Supposed to Be Amelia Earhart’s ...

“We have panels in the UK, the US, and even China, and we believe that face-to-face contact is still essential. It’s where we ...

Generation Beta is the successor of Gen Alpha (those born between 2010-2024), which came after Gen Z (1996-2010), and millennials (1981-1996). Generation Beta follows a naming convention that ...

Today, as Gen Z and Gen Alpha come of age in a hyperconnected world, their evolving slang reflects an online ecosystem drenched in pop culture references, viral memes and niche internet subcultures.

From Generation Alpha's COVID-19 influence to Millennial's tech-savvy upbringing, each generation's unique traits reflect the evolving world. Move aside, Gen Z and Gen Alpha—the spotlight is ...