"Roux basically has free rein of the house, with supervision of course," the girl's mother LeeAnn Braun told Newsweek.

According to a new study by the Oxford University Press, one of the most popular words used by Generation Alpha is so offbeat ...

We spoke with Evereden co-founder and CEO Kimberley Ho about her brand's expansive line of skincare and haircare for kids, ...

Generation Beta, or those born from 2025 to 2039, has no inherent meaning, demographer Mark McCrindle said. Still, he's aware ...

In 2019, more than four years before tween skincare trends and "Sephora kids" became a social media craze, Kimberley Ho was ...

While Betas will grow up in a world of seamless integration with artificial intelligence, they may also see a pullback in ...

Bitget Research reveals 20% of Gen Z and Alpha prefer crypto-based pensions over traditional retirement systems. Transparency ...

Brands must turn their attention from Gen Z to Gen Alpha, which is set to number over 2bn globally by 2025 if they hope to ...

Kai's latest YouTube vlog, "My grandpa became the president again," has racked up 2.4 million views in 48 hours.

"It does follow from that naming convention we introduced with Alpha," McCrindle said. When naming Gen Alpha, the demographer said his firm went with Greek letters rather than the Roman alphabet ...

The Mane x Ouai The Anti-Frizz Kit will launch at Sephora on Jan. 27 and is meant to open each brand to adjacent shoppers.