Anyways, she's recently come under fire after Swedish newspaper Aftonbladet (AFT) dropped a report featuring 11 interviews with purported former and current employees of her brand, Djerf Avenue ...

Or at least… she had it. This month, 11 former and current employees of Djerf Avenue, the 27-year-old Swedish influencer’s multimillion-dollar fashion and beauty brand, anonymously accused the ...

STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing ...