The beer brand that's "Made to Chill" is getting in the fashion business, and it's pretty cool. Coors Light is introducing ...

To keep even more of the wedding party chill, the brand is also introducing the BrrrTie – a chilled neck accessory that ...

Coors Light has a pair of new fashion items for those attending weddings over the Summer, as you can get the Cold Tux and ...

The Cold Tux and Brrr Tie are inspired by a moment from Coors Light’s recent ad campaign, where two groomsmen help wedding guests “choose chill” in the heat of a summer wedding, said Erika Berg Henty, ...

Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its ...