The fast fashion retailer plans to replace “a substantial share of the virgin viscose” it uses with fiber from the recycled ...

The regenerated fiber producer's deal with H&M will swap a “substantial share” of the Swedish retailer’s virgin viscose ...

H&M Group has entered a multi-year partnership with Circulose, a manufacturer of next-generation material made entirely from ...

H&M Group has signed a multi-year deal with next-gen material producer Circulose, aiming to replace a "substantial share" of the virgin viscose used across its brands, including H&M, Cos, Weekday and ...

The brand is also an early adopter of alternative materials, including a recycled cotton called Circulose, a recycled ...

H&M integrates Circulose into its supply chain, boosting the use of recycled fibre and supporting circularity in textile ...

A strategic sourcing partnership between H&M Group and Circulose aims to increase the presence of textile-to-textile recycled ...