The reasons for rebranding are varied, but usually stem from a need to ... Choosing the way young people would supposedly text the name – SyFy – the company failed to realise that this name was also a ...

Opinions expressed by Forbes Contributors are their own. I write about business model strategy and execution across healthcare. Exterior of Stony Brook University Hospital in Stony Brook, New York ...

It seems like everyone is rebranding these days. Major social media platforms have embarked on ambitious rebranding journeys, from Twitter to X and Facebook to Meta. And corporate entities are also ...

It turns out "syfy" is a slang term for the STD syphilis. The new name association was ridiculed, and many longtime fans decried the name change. Pepsi spends $1.2 billion on this rebrand ...

According to Windows Central, Microsoft might be looking to rebrand its collection of Windows AI capabilities under a new name. A couple of weeks ago, one Twitter user was digging through the ...

Working with New Commercial Arts, the updated identity draws upon the building society’s heritage, and will be rolled out to its network of 605 branches New Commercial Arts has helped Nationwide ...

Part of these moves include the debut of an all-new IDW logo and rebrand as it looks to the next 25 years of entertainment. ComicBook can exclusively reveal the new IDW Publishing logo ...

Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Companies often need to rebrand to stay relevant and competitive or to align with shifting market dynamics. Whether prompted ...

What's the difference between undertaking a rebrand and a debrand? Essentially, rebranding is a full corporate identity rethink, whereas debranding is only about changing the visual identity. An ...

Diamond Sports Group, the parent company of several regional sports networks, has closed a partnership deal with American sportsbook FanDuel. On Oct. 21, Diamond Sports Group's Bally Sports will ...

Collins’ rebrand embraces a neon, rainbow palette, as well as an updated version of the Girl Scouts’ trefoil – which has been in use since the organisation’s founding in 1912. Usually displayed in ...

"The rebranding by Base Design emphasised stretchable ideas and dynamic adaptability," said Hanbury. The new identity includes custom typefaces, a flexible logotype and a dynamic UX. The website ...