Visit Sweden said it intends to protect the country's identity and prevent travel mix-ups by trademarking its name.

Enter: "mys," the Swedish value that essentially translates to coziness and contentment (but not to be confused with the ...

“When someone says they’re visiting Sweden, we want them to experience our cinnamon buns and princess cake, unique culture, ...

The singer shows off some of the collection's hottest products in the somewhat revealing campaign shot by Talia Chetrit.

A Swedish minister's phobia of bananas has reportedly led to government officials asking for rooms to be free of the fruit.

For Blomdahl, a glimpse of Svalbard’s unparalleled scenery was all she needed to forsake her corporate ambitions in England ...

A Syrian asylum seeker is set to be deported from Sweden after a video showed him pushing a 91-year-old woman down a flight ...

SENSATIONAL government figures released today show that Swedes have made history by becoming officially ‘smoke free’. Swedes have hit this remarkable ...

That’s when I usually compost mine and grab a new one,” says Wiley. Follow these tips to maintain a germ-free kitchen and ...

Little is known about the members; they wear masks and costumes at gigs. Rather than wonder about it all, here’s why you ...