As a beauty writer, I test and report on hundreds of skincare, makeup and haircare products every year. I aim to find the ...

The highly-anticipated Sephora Spring Sale 2025 is in full swing, and this year's markdowns are truly better than ever. From ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Look, I get it: Your feeds are currently inundated with Sephora sale recommendations. From a gazillion new cream and liquid ...

When I'm not searching for outfit ideas, I'm usually browsing the many beauty Substack newsletters I'm subscribed to. But ...

Fragrance brands have also been named as the strongest performing category on social media with influencers, according to a new report ...

Johansson dubbed the oft-sold-out sensation her “absolute favorite lip product for dry lips” in a press release. “Soft, warm, ...

FULL, bee-stung pouts continue to be the beauty trend of the moment. But not everyone wants to go under the needle and have filler: welcome to the world of lip liners. Cameron Diaz just debuted ...

A Sephora reviewer says: “Eadem is the truth! I can’t wait until it comes back in stock so I can get other colors. It is a ...

Get MILK MAKEUP Watermelon Jelly Sticks, Sephora Favorites hair care, Jo Malone London fragrances... and more for cheap! | ...