Roam any drugstore and you'll see products that seem to be twins, except for one thing: One is for women, the other for men ... clumping together." Schick Quattro razor blades.

In 1995 Schick, a unit of the Warner-Lambert Company since 1970, introduced the Tracer FX, a permanent razor that was designed to alleviate shaving irritation. The product was targeted at young men ...

For many years Schick-Wilkinson Sword was a distant second to Gillette Company in all categories of the global market for shaving products, but in the late 1990s Schick recognized an opening in the ...