Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Not all video is created equal. Read on and learn why tailoring creative to the platform is key for PPC success, not just ...

As if from the ether, X owner Elon Musk, has decided to make some important changes to advertising on the social media platform. The first will see the banning of hashtags being used in sponsored ...

Independent performance marketing agency Green Ginger Digital has extended its long-standing partnership with premium skincare retailer Face the Future, securing an 18-month contract ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

Media Merchants has made three senior appointments in its performance marketing team, following a series of major client wins ...

Social media is no longer just a branding tool, it’s a core part of customer acquisition, engagement and sales. As competition intensifies and organic ...

If Oklahoma County has to go to voters again to support criminal justice reform it won't be same song, second verse.

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost irrelevant. With algorithm changes, user behavior shifts, and rising ad costs, ...