Companies with much to lose, and gain, from the Trump administration are honoring the president’s rebranding of the Gulf of Mexico.

For more than four centuries, the body of water stretching from Florida through Texas and into Mexico has been known as the Gulf of Mexico. But in a matter of weeks, President Donald Trump and White House officials have sought to rewrite the map by calling it the Gulf of America - and insisting others do the same.

Mexico President Claudia Sheinbaum Pardo on Thursday threatened Google with a lawsuit to keep the name Gulf of Mexico on its maps application.