The UConn women's basketball team will travel cross country this week to Spokane for the NCAA Sweet 16. What does it mean for the Huskies?

From Nike to Epic Games to Madison Reed, here are the major companies partnered with UConn women's basketball guard Paige Bueckers.

Madness lost one of its most transcendent heroes because of an injury. JuJu Watkins won't play again in this tournament, and ...

XX-XY Athletics brand has gone beyond the political divide into the mainstream with its mission to protect women's sports and ...

Among today’s creative highlights, U.S. Navy Recruiting Command partnered with sneaker designer John Trottier on custom Nike ...

Searches for women’s basketball have skyrocketed over the past year. GIPHY’s trending search shows why advertisers should be ...

Jayden Daniels attended the NCAA Women’s Basketball Tournament to support JuJu Watkins, sparking speculation about their ...

A'ja Wilson keeps making history on and off the basketball court. The two-time WNBA champion became the second Black WNBA player to get her signature shoe with Nike.

Q3 2025 Earnings Call Transcript March 20, 2025 NIKE, Inc. beats earnings expectations. Reported EPS is $0.54, expectations ...

Downloads of Nike mobile apps for the quarter were down 35% from a year earlier, and foot traffic at Nike stores was down 11% ...

Gatorade's latest ad for the NCAA Tournament featuring college basketball stars Cooper Flagg, JuJu Watkins and Paige Bueckers is already being acclaimed online as epic and inspiring. The trio are all ...

The shoe company has run into a slump, but a partnership with Kim Kardashian could be a step towards a turnaround.