How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
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Michael Jordan's Original ‘Bred' Air Jordan 1 Is Getting Its Best Rerelease Yet
The style got a boost from Nike's advertising team, which used the NBA's banning of a different black-and-red shoe worn by Jordan in his rookie year, the Air Ship, to market the arrival of the Air ...