This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

The USC Trojans plans to debut Nike Kobe 6 football cleats in a player-exclusive colorway against the UCLA Bruins.

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

The Heir Series is the lowest shoe in Jordan Brand’s basketball lineup and has been designed to enable the kind of running ...

Holiday deals are in full swing at Nike with an exciting sale for sneakerheads. Nike's Dunk sneakers, first released in 1985, are among the brand's most popular styles of footwear. For a limited time, ...

This man is credited for signing the great Michael Jordan to a $2.5 million deal with Nike back in 1984 ... Part of the deal is a signature basketball shoe for the reigning WNBA Rookie of the ...