In an interview on "The Pat McAfee Show", LeBron James gave the real reason why he signed with Nike, and it isn't because of ...

The buzz is growing significantly ahead of the new WNBA season. With the start of the campaign now less than two months away, ...

Nike will be dropping Kobe 5 and 6 Protro PEs for WNBA Rookie of the Year Caitlin Clark in 2025, including an Indiana Fever ...

XX-XY Athletics brand has gone beyond the political divide into the mainstream with its mission to protect women's sports and ...

“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...

It's time to eliminate barriers and shift gender narratives through authentic PR campaigns, says Key Communications's founder ...

Nike will report fiscal third-quarter earnings after the bell on Thursday as the company tries to execute a turnaround under ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

The explosive growth of women's sports, now a billion-dollar industry, highlights a groundbreaking shift as the sector ...