In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

The collaboration of Fortnite x Nike was launched officially on November 13, 2024. It was a part of the popular game's Fortnite Chapter 2 Remix update.

Michael Jordan's daughter, Jasmine Jordan, posted a series of pictures on her social media in her new fashion look.

ESPN.com recently put together a list of all the players who have ever had their own signature shoes, and it was beautiful, ...

This man is credited for signing the great Michael Jordan to a $2.5 million deal with Nike back in 1984 ... Part of the deal is a signature basketball shoe for the reigning WNBA Rookie of the ...

NBA icon Michael Jordan wanted to sign with Adidas.  However, Adidas couldn’t make a signature shoe for Jordan.  Jordan’s agent, David Falk, set up a meeting with Nike. There was just one problem: ...

Ever since agreeing on a new deal with Nike, Vanessa Bryant has always ensured to honor Kobe and Gigi’s legacy. The post ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...