Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials ...

People have been sharing their memories of beloved ice cream van operator Peter Brady (aka Mr Softie) after his sad death in ...

It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s ...

In particular, it focuses on the Mister Softee trucks, which criss-crossed neighborhoods of the eastern US serving ice cream. Looking past the ultra-durable vehicles used – heavy-duty Ford-based ...

SANTA BARBARA, Calif. - A specially designed ice cream treat at Mister Softee in Santa Barbara is generating donations to help those facing breast cancer. An employee's aunt who passed away from ...

Tests suggested that an updated model looked promising. “Mr. Softee”, as it’s called colloquially, dropped $2.18 to $411.34. Provided Content: Content provided by Baystreet. The Globe and ...

"Hamilton" fans will see a few familiar faces in "In The Heights," including Christopher Jackson who shows up as Mister Softee in two brief but memorable scenes. In the movie adaptation ...

"He's Mr 24 tax rises!" Sir Keir Starmer's latest ... Last week, Rishi Sunak dubbed his Labour opponent "Sir Softie". Which without the context - an attack on Sir Keir's crime-busting credentials ...