Cairbre "Bre" Bishop has been behind the wheel of a Mister Softee truck for eight summers now, and he's helping South Jersey ...

You don't need to listen for the ice cream truck's jingle for a sweet treat, thanks to the new Mister Softee app. The app ...

The first-ever Mister Softee brick-and-mortar shop opened its doors in East Islip earlier this month. J.C. Rice. Ilya, 54, drove a Mister Softee truck in the Hamptons every summer dating back to ...

Mister Softee is playing hardball. Owners of the iconic ice cream truck franchise want to put the freeze on three rogue operators — two in Queens and one in the Bronx — for ripping off its ...

If you’re looking to change up your summer ice cream fix from the typical, albeit iconic Mister Softee, Mr. P’s Homemade Ice ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister ...

Mister Softee ice cream employee Juan Medina shows off a vanilla ice cream cone while stopping in Pacheco, Calif., on Thursday, July 18, 2024.

Mister Softee trucks have been around since 1954, when two brothers, James and William Conway, started the business in Philadelphia. An advertising agency created the iconic jingle several years ...

She lambasted Mister Softee and SPABO for hiring so many lawyers and paying them $900 an hour. “This is what’s known as overkill,” Vyskocil said, adding: “This man is representing himself.

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...