Microsoft's bold new marketing campaign redefines Xbox as a multi-device platform, but it risks alienating its core fanbase.

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Microsoft has revealed its latest marketing campaign, designed to highlight the numerous ways Xbox games can be played. The new slogan, “This is an Xbox”, consists of a humorous series of statements ...

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...

We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort.

Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices outside ...

Every marketing professional knows that authenticity is one of ... as well as identify a diverse bench of spokespeople to ...

She has launched products, developed new markets, and positioned brands at HP Americas, GE (Industrial and Healthcare), ...

Spot's new CTO is a long-time engineering leader from Amazon, Microsoft and elsewhere, and Expedia's CFO steps down from her ...

The biggest beneficiary of a second Trump term in a social media sense looks set to be the platform formerly known as Twitter ...

Despite the strong outlook for the industry, Wall Street analysts only expect one of these enterprise-software leaders to ...