It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...

Microsoft has revealed its latest marketing campaign, designed to highlight the numerous ways Xbox games can be played. The new slogan, “This is an Xbox”, consists of a humorous series of statements ...

We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort.

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...

It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started ...

Every marketing professional knows that authenticity is one of ... as well as identify a diverse bench of spokespeople to ...

Microsoft introduces streamlined ad experience to Copilot, expanded video ad tools and simplified shopping campaign management.

Copilot's chatbot service, Windows Recall, and other AI-related functionalities could soon become known simply as "Windows Intelligence." According to a recently surfaced reference included in a ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

Spot's new CTO is a long-time engineering leader from Amazon, Microsoft and elsewhere, and Expedia's CFO steps down from her ...

The Xbox masterpiece was produced under extreme crunch and confusing direction, recalls two former Bungie employees ...