For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...

We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort.

Microsoft has revealed its latest marketing campaign, designed to highlight the numerous ways Xbox games can be played. The new slogan, “This is an Xbox”, consists of a humorous series of statements ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...

It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started ...

Spot's new CTO is a long-time engineering leader from Amazon, Microsoft and elsewhere, and Expedia's CFO steps down from her ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

The Xbox masterpiece was produced under extreme crunch and confusing direction, recalls two former Bungie employees ...

The biggest beneficiary of a second Trump term in a social media sense looks set to be the platform formerly known as Twitter ...

She has launched products, developed new markets, and positioned brands at HP Americas, GE (Industrial and Healthcare), ...