Microsoft reveals its new marketing campaign: ‘This is an Xbox’
Microsoft has revealed its latest marketing campaign, designed to highlight the numerous ways Xbox games can be played. The new slogan, “This is an Xbox”, consists of a humorous series of statements pointing out things that aren’t an Xbox – such as bento boxes and bus stops – as well as devices that can play Xbox games.
Microsoft Redefines What is an Xbox in New Marketing Campaign
It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new “This is an Xbox” marketing campaign that aims to redefine what really is an Xbox in 2024. In short, Microsoft believes that any ...
Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices ...
We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort.
It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started ...
Microsoft's bold new marketing campaign redefines Xbox as a multi-device platform, but it risks alienating its core fanbase.
A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...
Spot's new CTO is a long-time engineering leader from Amazon, Microsoft and elsewhere, and Expedia's CFO steps down from her ...
Microsoft introduces streamlined ad experience to Copilot, expanded video ad tools and simplified shopping campaign management.
The Xbox masterpiece was produced under extreme crunch and confusing direction, recalls two former Bungie employees ...
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