In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, ...

Eight easy steps to embark on the transformative journey of harnessing AI for meetings and events, from meetings industry ...

Wisconsin taxpayers receive some of the best return on investment for the tax dollars compared to the rest of the nation. A ...

The partnership provides DMOs with tools to measure the real economic impact of digital marketing investments ...

For years, trade shows, sponsorships, and events were a staple in most companies’ marketing mix—a given, a must-attend, a no-brainer. But times have changed. In today’s hyper-measurable, data-driven ...

DATAcc's new resources guide stakeholders in leveraging data to make the business case for greater adoption of digital ...

In a new independent assessment of AI scribe technologies, the Peterson Health Technology Institute (PHTI) found evidence ...

It is too early to say if ambient AI tools will yield a financial return on investment, according to a new report.

As the research indicates, organizations that invest in upskilling activities and create clear governance structures for AI see adoption rates 3.5 times higher than those focusing solely on ...

The biopharma industry's return on investment in innovation is increasing, but R&D costs are rising, according to a new ...

The days of siloed marketing channels are long gone. In 2025, successful digital marketing strategies leverage the power of ...