Toy manufacturer Mattel announced that the NBA legend LeBron James will be the brand's first 'Kenbassador'. But the news ...

LeBron James has made history today, as the first male athlete to become a Kenbassador. A historic moment for him and his ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

The 29-year-old Internet awards even gave out Webby nominations to companies for getting the most Webby nominations ...

The Melbourne Motor Show won't just be limited to car brands as Hot Wheels will also show a number of vehicles.

Google Play has restricted access to 17 foreign crypto exchanges in South Korea, including KuCoin, in compliance with a regulatory directive. These exchanges can no longer be installed on Android ...

Mattel, the toy company that makes Barbie, Uno and Hot Wheels toys, has announced a round of layoffs from their corporate ...

A notice of mass termination also states that two vice presidents, several director-level leaders of global grand marketing and other managers will be let go on or before May 19. Mattel is and ...