Toy titan Mattel snagged the license to make Hello Kitty products by flying a team to Tokyo and pitching the 91-year-old boss of Sanrio, the brand's parent company. "Hello Kitty was not available ...

The Hello Kitty film follows other popular goods-based IPs like Barbie in receiving film adaptations. Barbie's Mattel and Sanrio are among the biggest licensors in the world, placing 9th and 14th ...