We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...

Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

Momentum is gaining on A24’s live-action Barney movie from Mattel Films and Daniel Kaluuya’s 59% Productions, as the companies have set Emmy and Golden Globe winner Ayo Edebiri to write the screenplay ...

Move over old MCU (Marvel Cinematic Universe), the new MCU (Mattel Cinematic Universe) has arrived, and it’s ready to launch with 15 announced movies and reportedly 45 more films waiting in the ...

A24 is also on board as a producer, alongside Kaluuya and Rowan Riley for 59% Productions. First announced in 2019, the film has been described as a surrealistic take on the iconic purple dinosaur, ...

Plot details are currently under wraps for Masters of the Universe, which Knight is directing from a script by Chris Butler.

Ayo Edebiri will write and is in talks to star in a Barney movie for A24, based on the popular children's program.

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Here are 17 live-action movies that have been announced and are in development. Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018 ...