Barbie was a huge success thanks to the vision and talents of people like Margot Robbie and Greta Gerwig, and it could point ...

We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

Mattel Films chief Robbie Brenner focuses on storytelling as she shepherds 'Masters of the Universe' and other followups to ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

The 2025 finalists are: Age of Empires, Angry Birds, Call of Duty 4: Modern Warfare, Defender, Frogger, Golden Eye, Golden ...

The script was based on Jerry Oppenheimer’s book “Toy Monster,” which explored the “big, bad world of Mattel” and its controversial business practices.

Barbie turns 66 this year. To celebrate, Circle Cinema, the Vintage Barbie Museum, Studio 66, The Center for Queer Prairie Studies, Tulsa Artist Fellowship and Black Queer Tulsa will be among partners ...

Michelle Trachtenberg was working on a screenplay based on a book that exposed Mattel before her unexpected death ...

Warner Bros. Discovery (WBD) announced it has inked a multi-year deal with Mattel, allowing the toy company to license the ...