Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Mattel has revealed a LeBron James Kenbassador doll that's a part of its Barbie Signature range, available to buy from April ...

Toy manufacturer Mattel announced that the NBA legend LeBron James will be the brand's first 'Kenbassador'. But the news ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

But the toy company has been betting bigger on adult customers. For some Mattel brands like Barbie, adult collectors can ...

Mattel launched a LeBron James Ken doll — and yes, he’s an inch taller than any other Ken sold before.

James’ Ken doll will be part of Mattel’s Barbie Signature Kenbassadors Collection, a campaign meant to recognise men making a positive influence in society. The announcement that LeBron James ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Barbie doll manufacturer Mattel reveals how leaning on Google Cloud has enabled it to respond to customer feedback quicker ...