Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns.

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Lacking a catchphrase or a signature event like Irmo’s Okra Strut and Pelion’s Peanut Party, Lexington is seeking a marketing firm to help tell its story.

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

With only 47 days until Christmas, now is the time for brands to ramp up their holiday marketing. Get expert tips for crafting emotionally resonant campaigns.

But one of the things that we have recognized from a marketing standpoint is – brand continues to be really important, and it becomes even more important in a time of crisis, whether it is a pandemic, ...

MoU signed to infuse the Kingdom’s creative sector with global innovation by attracting UK-based advertising companies ...

THE Digital Marketing Association of the Philippines (DMAP), the leading organization known for its excellence and innovation ...

From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.

There’s a need for more authenticity, so we have to develop ways to natively integrate brand messages into the creator's ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.