Messing's team also recently launched an immersive experience tied to the film "In the Heights," and last year over 30 million users attended a Lil Nas X concert in the Roblox metaverse.

When COVID hit, he lost his restaurant job, so he decided to spend more time on his Roblox side hustle. A few months later, he was offered his biggest gig to date. Musician Lil Nas X, still riding the ...