Sports stars turned broadcasters J.J. Watt, David Ortiz and Reggie Miller are helping Miller Lite reboot its iconic “Tastes Great, Less Filling” ad campaign. The first commercial features Watt ...

J.J. Watt. "Growing up, I watched the biggest names in sports battle it out in the iconic debate of what makes Miller Lite so ...

Reggie Miller and JJ Watt star in Miller Lite's new Great Taste, Less Filling commercial. One ad pokes fun that Watt, who retired after the 2022 season, is searching for something to do ...

Uecker met with executives at Pabst to see if they could offer anything remotely similar to the Miller Lite All-Stars, a concept that endures today (with Wisconsin native J.J. Watt on the roster).