Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...

The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a tailored shopping experience.

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the ...

Google has started the new year by offering significant discounts on its entire Pixel 9 series, including the Pro and Fold ...

Successful brand cases are non-existent without great content to support them. But how do you create adamant content in a ...

The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new ...

Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.

Study reveals key factors correlated with higher Google Shopping rankings, including, pricing, reviews, and website authority ...

Advertisers can also choose a call to action (CTA) to include with an ad. For example, when a user views a video ad it may ...

Every small business dreams of growth but limited budgets, resource constraints and the complexity of multiple channels make it difficult to identify the marketing efforts that drive meaningful leads.

Brand is back and being driven by investment in visual storytelling and value-driven content 1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at ...

Want to reach more customers as a service area business? Learn the best practices for maximizing your online visibility and ...