Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...

The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a tailored shopping experience.

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the ...

Google has started the new year by offering significant discounts on its entire Pixel 9 series, including the Pro and Fold ...

With OpenAI exploring advertising and Perplexity already experimenting with it, it’s only a matter of time before agentic AI ...

The marketing landscape is changing rapidly with data and AI becoming key drivers of the change. CMOs will require a clear ...

One of the biggest challenges of a cinematic release is securing sufficient screen time. Major cinema chains prioritize ...

The initiative is geared to provide growth and working capital for such brands to acquire additional inventory or spur ...

Challenger network Stagwell has announced its intent to buy ADK GLOBAL, a network of overseas subsidiaries managed by ADK ...

Google to reshape its business, curation continues to thrive as a buying tactic, CTV evolves and privacy is still important.

Successful brand cases are non-existent without great content to support them. But how do you create adamant content in a ...

The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new ...