Google’s Chief Marketing Officer, Lorraine Twohill, believes young professionals should focus on "enjoying the journey" ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Originally from Ireland, Lorraine Twohill was one of Google's first non-US marketing hires in 2003, and moved to the US in ...

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to ...

Google's John Mueller shared his thoughts on SEO for AI Overviews and affirmed the importance of search marketing in 2025 ...

Don’t be afraid of straying from your life and career plans, especially when you’re young, says longtime Google marketing ...

Former Google employee Kate Manser quit her six-figure job after experiencing four tragic deaths. It led her to travel and ...

Google's CMO Lorraine Twohill argues against the idea of a linear career path, instead encouraging young professionals to ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will ...

Google executives will share insights from data analytics to using AI tools at the American Home Furnishings Alliance ...

Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven ...