The marketing landscape is changing rapidly with data and AI becoming key drivers of the change. CMOs will require a clear ...

The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a tailored shopping experience.

Study reveals key factors correlated with higher Google Shopping rankings, including, pricing, reviews, and website authority ...

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the ...

With OpenAI exploring advertising and Perplexity already experimenting with it, it’s only a matter of time before agentic AI ...

Successful brand cases are non-existent without great content to support them. But how do you create adamant content in a ...

More pieces of the S25 puzzle are snapping into place. Samsung is launching its Galaxy S25 series next week on January 22 and ...

Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.

Samsung is gearing up to introduce its Galaxy S25 series at the Galaxy Unpacked event on January 22, 2025. Now, leaked ...

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...

Challenger network Stagwell has announced its intent to buy ADK GLOBAL, a network of overseas subsidiaries managed by ADK ...

Discover how Cleveland Clinic's marketing department plans to utilize generative AI in 2025 to enhance the global brand and optimize content creation.