Still, a $5 offering can strengthen the sense that a brand is affordable, according to Melina Palmer, a behavioral economist ...
Burger King, McDonald's, Wendy's, Taco Bell, and Dunkin' sell breakfast deals ranging from $4 to $8. Here's how they stack up ...
After terrible second-quarter sales and middling-to-poor Q3 results, a recovery for fast-food chains may already be under way.
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