I will explore for you the impact of AI across key industries – highlighting real-world case studies, strategic opportunities ...

The holiday shopping season is coming, and with it come some of the biggest opportunities to boost sales for ecommerce brands ...

It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more ...

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Viewability is a key measure of success for a marketing campaign, so it's also important to know whether these targeted audiences are actually seeing the message you're creating. People react to ads ...

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

OTTAWA — Federal party leaders are starting the second full weekend of the federal election campaign at opposite ends of the country. Conservative Leader Pierre Poilievre is in B.C. while NDP Leader ...

With end-to-end visibility, AI-driven no-code automation, and real-time analytics, the unified platform delivers the most comprehensive CX Assurance across channels and countries. An AI-powered ...