As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Here are specific steps marketers can take to promote unity: Review all customer communications to delete divisive language ...

Jumppoint offers a digital logistic platform that specialises in last-mile delivery and cold chain management, including route optimisation, fleet management, and cold chain warehouse management.

Taylor Swift's Eras Tour generated major buzz for Versace, while Sabrina Carpenter's "Short n' Sweet" Tour boosted Victoria's ...

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

In the week following the election, more than 1 million mostly left-leaning people joined Bluesky, a social media network ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

Capital Dynamics, an asset management company, has successfully secured £48.5m ($61.4m) in funding for its inaugural Scottish ...

The Kantar Kidscap report acknowledges Gen Alpha as a formidable cohort, having gained 'convincing power' as opposed to ...

According to the stock market experts, Zinka Logistics Solution shares are available at a premium of ₹25 in the grey market ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.